I believe that groups of experts outside of the board of trustees/directors can have great value for an organization.  However, these other groups require similar treatment to policy making boards to be effective:  thoughtful recruiting, adequate staff support, and well defined purpose.

The most intriguing tendency, shared with commercial and government entities, is that of picking name over capability.  That is, going for star power rather than work effort in selecting members.  Name recognition lends prestige and many organizations use famous names as primary reasons to attract community support in outreach messaging. 

The ability of name recognition to jolt a reader into a pause before deletion or round-filing of a message can't be denied but I would ask name droppers three questions.  1)  Does your organization's performance in pursuit of its mission rise to the level of expectation associated with that big name?  2)  If asked, would the named celebrity speak in an informed and supportive way about your organization's work?  3)  Are there other people serving on the affiliated advisory body who actually bring the organization useful advice?

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3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."