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Launch Post - December 1, 2006 |
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The purpose of this blog is to explore how small
community-conscious businesses are striving to improve their community
impact. The current buzzwords for this
type of behavior include "corporate social responsibility," "the triple bottom
line" and "sustainability", perhaps even, broadly interpreted, the "greening of
business." In that spirit, knowing that
businesses collectively have the power to preserve our society and our planet,
I choose to use the term "businesship, " as a shorthand for good corporate
citizenship. I can't wait to learn how
many other people have copyrighted this term.
My particular area of interest is the warm and fuzzy "social impact,"
the policies and programs of businesses that impact employee well-being and
surrounding institutions, neighborhoods and residents.
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Read more...
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