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Launch Post - December 1, 2006 PDF Print E-mail

The purpose of this blog is to explore how small community-conscious businesses are striving to improve their community impact. The current buzzwords for this type of behavior include "corporate social responsibility," "the triple bottom line" and "sustainability", perhaps even, broadly interpreted, the "greening of business." In that spirit, knowing that businesses collectively have the power to preserve our society and our planet, I choose to use the term "businesship, " as a shorthand for good corporate citizenship. I can't wait to learn how many other people have copyrighted this term. My particular area of interest is the warm and fuzzy "social impact," the policies and programs of businesses that impact employee well-being and surrounding institutions, neighborhoods and residents.

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