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May 1, 2011: Community Value Trumps Survival |
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Nonprofits don’t tend to live forever, at least not usually with
the same name or original mission. However,
those of us managing, directing or advising these entities tend to treat organizational
survival as an issue equivalent to the preservation of a human life. When we are entrusted with the outcomes of an
organization or paid to produce those outcomes, it is easy to equate the health
of an organization with our own health.
This is natural but ultimately, misguided.
The most sacred asset of a nonprofit, from a societal
perspective is more spiritual than material, something like a human soul: the mission.
The mission of an organization is not the building or employees or
services or client services provided. It
is a statement of purpose. In effective
organizations, this purpose and the effort carrying it out, is of value to the
community.
As long as an organization’s mission is important to the
community, its preservation is of great importance and exceeds that of the
organization in and of itself. In the
perpetually competitive world of nonprofit fundraising, organizational change
through merging, becoming acquired or becoming a junior partner in a strategic
alliance, may cause the death of an organizational structure.
It is important at these times to look beyond organizational
structure to the conveyance of the mission.
Sometimes a structural adjustment allows a mission to continue and
perhaps even to flourish beyond the level of outcomes produced in a prior
structural form.
So, when structural change occurs and a mission important to
the community is preserved, we should rejoice.
To go out of business or to change structural form, even the death of an
organization, is not really failure. It
is important in these times of transition, for trustees and managers (even
consultants) to celebrate that they really have succeeded: it is never most important that any position,
salary or building be preserved but that an important mission that is valued by
the community lives on. Yes, big changes
hurt but you have preserved the mission:
good job !
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April 15, 2011: Managing Expectations |
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While this is the golden strategy for maintaining all sorts
of human relationships, it is especially vital in promoting positive
performance by board members. Unfortunately, so much of what we want board
members to do remains unsaid, doesn’t it?
And if we don’t actively strive to state and continually reaffirm
expectations, then board members are free to fill in those blanks with their
own assumptions of what they should be doing.
This simple yet profound dynamic is the source of much
frustration and disappointment among board members, their leaders, organization
staff and even members of the community.
This is the reason behind all of those painfully blunt documentation practices,
such as board job descriptions (that include fund raising expectations,
participation on committees, etc.), codes of conduct, conflict of interest
statements and all manner of other policies and procedures.
Take a moment and reflect:
are the expectations clear on your board? If not, how can you initiate a discussion of
what expectations should be to do what needs to be done and how to gently
migrate, from where you are at, to where the organization and the community
need you to be.
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April 1, 2011: Consultation on Collaboration |
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The issue of board involvement in collaboration came up
recently in a workshop. Primarily, when
is the board informed and when must board permission be obtained? A further question is: why do we want to the board to know of our
attempts to establish or operate a collaboration?
To answer the primary questions, think of collaboration as any
other strategic endeavor or even any other operational decision. Here are three conditions where board
approval may be appropriate: if
significant resources are involved; if a significant departure from an approved
plan/budget is involved; or if additional or significant change in organization
accountability is involved. At minimum,
collaboration entails a sharing of goals/outcomes and resources between two or
more organizations. The best policy, of
course, is to keep the board of significant exploration of collaboration and the
involvement of members with negotiations over any adoption of a formal
agreement is vital.
Why else bother the board about this? There are many positive promotional
activities that board members can share in with collaboration: leveraging scare resources and expanding
impact in the community is good news and motivational to board members. Familiarity with collaborative activities is
necessary for confident and passionate ambassadorship. Sharing this information shows trust and
indicates that members are valued. Why
would we not want this to be the case with any board?
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March 15, 2011: Incremental Planning |
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Spring is around the corner in the northern hemisphere and a
consultant’s fancy turns to thoughts of retreats. Actually, it seems that many nonprofits think
during early spring about putting that annual extended planning meeting
together if they haven’t done so closer to January 1. Today’s thought involves an alternative to
that extended forced one-day-only event:
planning incrementally over several months or even an entire year rather
than one Friday or Saturday. Here are
just two ideas about how such an approach
could work?
One way, would be to take each goal and revisiting that goal
at a regular board meeting as part of the strategic meat or main course for
that meeting. This way, if an organization
had three goals (there would never be more than five, right?), it could cover
most of its planning over three months.
Now this could be a more complex activity beyond just talking for 60
minutes about a goal at a full board meeting.
Staff could send out some planning indicators or summary of activities
and accomplishments under the umbrella of that goal during the previous year in
advance of the board meeting. A
governance or planning committee could even meet with staff and help prepare
this information package or even process it on behalf of the full board.
Another way to approach “planning in pieces” would be for
staff to circulate some kind of evaluation of previous year’s activities along
with some planning indicators (demographic, economic and regulatory trends plus
an assessment of the competition concerning primary service delivery programs,
for example) in advance to a committee or to the entire board. A board agenda item would then be a
discussion of the implications of this planning data for confirming or adjusting
course during the upcoming year. In this
case, all the decisions need not be made in the first meeting. Staff could present their recommendations and
the board could respond with more questions, concerns and alternatives that the
staff and/or a board committee would then research and process prior to the
next regularly scheduled board meeting.
This type of activity would continue as long as needed to reach consensus
on a suitable adjustment of planning for the coming year.
These are just two approaches and there are certainly more
that could be envisioned. The point is, one needn’t wait for that one special
day to do organizational planning. There
is certainly no need to allow difficulties with recruiting adequate attendance
for a special one day meeting to cause an indefinite postponement of needed planning
activity.
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March 1, 2011: Diversification in the Face of Desperation |
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In tough financial times, the quickest path towards budget
balancing is cost-cutting. While staff
leadership may be entrusted to maintain this balance, it is important for
boards to ask the hard questions, to assist staff with strategic thinking
around the implications of cuts, to think of long as well as short term impacts
on creating community value. It may be
that certain cuts, while perceived as exceptionally painful in the short term,
actually preserve more opportunities for growth in the long term than some
other cuts.
It may seem that, when faced with the pain of budget
cutting, no energy can be found for examining growth opportunities, for making
investments to locate and obtain new funding sources. Looking at the revenue side during a budget
crisis, it seems expedient to make increasingly desperate requests for
assistance from existing sources or to force asks upon new sources that are not
quite ready to receive proposals. Innovative
cultivation may become a lost art during these times.
It is very difficult to consider a thoughtful approach to growing
revenue in the face of a crisis. Even
so, a great board will find ways to engage staff, themselves and their networks
in the identification and examination of potential new sources. As always, there is no time like the present
to try to move the organization forward financially. And without enough forward movement, an organization’s
budget may slide irrevocably backward.
It is exactly at a time of high desperation and competition that those organizations
that choose to survive and stand out will make the effort of time AND financial
investment to generate a wider and more sustainable array of funding sources.
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