|
November 1, 2009: Measuring the Embassy |
|
|
|
|
In self-assessments, trustees frequently represent
themselves as comfortable representing and promoting the organization. On closer examination, it is rarely clear
what ambassadorial work is actually taking place and how that activity is being
monitored. It may be helpful on
occasion to give a sort of take home test, to ask trustees what they believe
that their efforts have been in this area and what progress they have made or
success achieved. An entire meeting
could be devoted to sharing the outcomes of this self-reflection and determining
how this part of board work can be strengthened. If open-ended assessments draw a blank, then
consider the following questions as points of departure.
What potential partners or allies have been identified? What key relationships have been preserved or
strengthened? What adverse action has
been neutralized? How have organizational
interests been presented in forums where they would otherwise have been
excluded? What new communication channels
or networks for messaging have been arranged?
Which funding or regulatory decisions have been positively
influenced? What possible new funding
sources have been identified? Where have
positive messages been presented to new audiences?
How can the effectiveness of these activities be measured? How can each trustee improve their ambassadorial
impact?
|
Board Tech Blog 