Klass Strategies - March 15, 2009: Board as Broadcasters

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March 15, 2009: Board as Broadcasters

A great pointer for start-up organizations bears repeating for existing organizations. Give yourself a leg up on the competition when you recruit trustees. Make sure that a majority of your board members not only represent key stakeholder groups but can actually direct staff to the communication channels of those groups.

Yes, this is a reminder about that vague-sounding "ambassador" role. Recruit board members who can actually transmit the identity and value of the organization to many other opinion leaders, potential supporters and funding source influencers. Make this a layer in the profile of ALL board members, in addition to their demographic and skill characteristics and you have gone a long way to dramatically amplify the limited message broadcasting capacity of staff. In these lean times, you can't have too many people hearing your message.

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3.22 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

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